A TYPICAL ACQUISITION STRATEGY EXAMPLE IN THE BUSINESS SECTOR

A typical acquisition strategy example in the business sector

A typical acquisition strategy example in the business sector

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Here is a quick guide to knowing the different acquisition possibilities and approaches that business leaders can select from



Prior to diving into the ins and outs of acquisition strategies, the 1st thing to do is have a firm understanding on what an acquisition actually is. Not to be mixed-up with a merger, an acquisition is when one company purchases either the majority, or all of another business's shares to gain control of that firm. Generally-speaking, there are about 3 types of acquisitions that are most popular in the business world, as business individuals like Robert F. Smith would likely recognize. One of the most standard types of acquisition strategies in business is referred to as a horizontal acquisition. So, what does this suggest? Essentially, a horizontal acquisition involves one company acquiring a different company that is in the exact same market and is performing at a comparable level. The two firms are primarily part of the same sector and are on an equal playing field, whether that's in manufacturing, financing and business, or farming etc. Frequently, they may even be considered 'rivals' with one another. In general, the major advantage of a horizontal acquisition is the increased capacity of raising a company's client base and market share, in addition to opening-up the opportunity to help a company grow its reach into brand-new markets.

Many people assume that the acquisition process steps are always the same, regardless of what the firm is. However, this is a typical false impression because there are actually over 3 types of acquisitions in business, all of which come with their own procedures and approaches. As business individuals like Arvid Trolle would likely validate, among the most frequently-seen acquisition strategies is known as a vertical acquisition. Essentially, this acquisition is the polar opposite of a horizontal acquisition; it is where one business acquires another business that is in a totally different place on the supply chain. For example, the acquirer business might be higher on the supply chain but decide to acquire a business that is involved in a crucial part of their business functions. On the whole, the beauty of vertical acquisitions is that they can bring in new income streams for the businesses, in addition to lower expenses of production and streamline operations.

Amongst the several types of acquisition strategies, there are 2 that individuals commonly tend to confuse with each other, perhaps due to the similar-sounding names. These are known as 'conglomerate' and 'congeneric' acquisitions, which are two very separate strategies. To put it simply, a conglomerate acquisition is when the acquirer and the target company are in completely unrelated industries or engaged in different ventures. There have actually been several successful acquisition examples in business that have included 2 starkly different firms without any overlapping operations. Normally, the goal of this technique is diversification. As an example, in a scenario where one product or service is struggling in the current market, companies that also possess a diverse variety of additional product or services have a tendency to be a lot more steady. On the other hand, a congeneric acquisition is when the acquiring business and the acquired company are part of a comparable sector and sell to the same sort of client but have slightly different products or services. One of the major reasons why businesses might decide to do this sort of acquisition is to simply increase its line of product, as business people like Marc Rowan would likely verify.

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